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Where to list your SaaS after launch day

A step-by-step way to list your SaaS in the right places, keep your details consistent, and avoid spending a week on directories nobody in your audience reads.

After launch day the usual advice is “submit to directories”. Most lists of directories are long, unranked, and written to get you to click through. This guide is shorter on purpose. It is a process you can follow, and it avoids quoting prices and terms that change.

Details about other sites were checked on 4 October 2026 and may have changed. Compasyn is mentioned once, as one option, and we run it.

Step 1: Write your listing once

Directories ask for the same few things. If you write them fresh each time, the descriptions drift and you waste hours. Write these once and save them:

  • Name and URL. The exact name, and the exact URL you want people to land on.
  • One line (under about 100 characters). What it does and for whom, with no adjectives that could describe any product.
  • Short description (2–3 sentences). The problem, who has it, how your product helps.
  • Category. Pick the closest, and note the alternatives you would accept.
  • Pricing in plain words. “Free for X, paid from Y.” Link to the real pricing page.
  • Screenshots. One that shows the product doing the thing, not a logo on a gradient.
  • What it is not. One honest sentence, so the wrong people select themselves out.

Step 2: Sort places by what they do

Not all listings are alike, and mixing them up is why people feel directories “don’t work”.

  • Buyer-review sites (G2, Capterra and similar). Comparison traffic from people already shopping. Check each vendor page for what is free and what is paid; both change.
  • Alternative and comparison directories (AlternativeTo, SaaSHub). Reach for searches that ask for an alternative to a known app. AlternativeTo describes itself as a free, crowd-sourced site for finding alternatives; SaaSHub offers a free tool to promote your product alongside paid promotion.
  • Developer-facing directories. Only worth the time if your buyers are developers.
  • Indie markets (Compasyn and others like it). Being found by problem rather than by brand. Ask how results are ordered and whether ranking can be bought.
  • Launch platforms. A spike on a specific day. See the Product Hunt alternatives guide.

Choose by who your buyers are. A B2B tool for finance teams belongs on buyer-review sites; a developer CLI may not need them. A listing nobody in your audience reads is a backlink and little else.

Step 3: Start with five, not fifty

Submitting to dozens of directories in one week looks productive and mostly is not. The pages often get little traffic, and you are left with forty profiles with slightly different descriptions to keep current.

Pick five that match your audience. Do them properly. Track what each one sends before adding more.

Step 4: Track what each one sends

Before you submit, add a tag to the link you give each site (for example ?ref=sitename). A month later, check:

  • Visits from each source.
  • Signups or trials from each source.
  • Whether the listing appears when someone searches your product name.

Drop the ones that send nothing. Keep the ones that send even a little, and improve the copy on those.

Step 5: Keep the listing alive

A listing written in October and never revisited will say the wrong thing by spring. Put a reminder in your calendar every quarter to:

  • Update pricing and screenshots.
  • Fix broken links.
  • Add new use cases.

What to avoid

  • Paying for ranking you cannot inspect. If a site sells position without saying how ranking works, you cannot judge what you are buying.
  • Submission services that promise hundreds of listings. They produce hundreds of near-duplicate, low-value pages.
  • Fake reviews. Sites remove them, and they can get your account removed.
  • Inconsistent facts. Different prices or features on different sites cost you trust the moment someone compares them.

A note on Compasyn

We run Compasyn, a market for independently built software. Listing is free: you submit your product, a listing is drafted from your page for you to correct, and it is published when you submit it. Listings do not expire on their own, results are ordered by how well they answer a search, and ranking is never for sale. Every listing is written by the person who submits it, and Compasyn does not independently check what it says. It is new and has few products today, so treat it as an early place to be found, not a traffic source yet. Read how it works.

Keep reading

Updated 4 October 2026.

Where to list your SaaS after launch day | Compasyn